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About Us Branding
Homebuyer Leads
Leads to Prospects
Generating Home Buyer
Leads
Lead Generator Productivity
About Internet Real
Estate Marketing
How to Generate
Homebuyer leads from the Internet
Compared to traditional advertising Internet real estate
marketing places the Realtor in touch with homebuyers at a
very early stage in the buyer's home search process. With the easy
access to information sources on the Net homebuyers will
surf real estate websites when they are just beginning to
think about buying a home. At this point the buyer is not
ready to talk to a Realtor. But, he wants to research home
listings and learn about neighborhoods. Most successful
Internet Realtors know how to generate homebuyer leads from
the Net and they have a system for converting these leads
into prospects.
The homebuyer
will interact with the Realtor's website and provide his contact
information if the website presentation makes him feel comfortable
in doing so. The buyer wants to be allowed to control the contact
with the Realtor. He does not want sales calls.
The success of
your website relates to the way the site is branded. If you consider
that branding is created via the promises that you make on your
website then you will understand that you must promise access to the
MLS home listings and that you must say "no salesperson will call".
In addition to home listings your website must provide information
about the neighborhoods in your area. This information must go
beyond a few paragraphs about a neighborhood. Give your visitors a
neighborhood tour with photos that provide views of the neighborhood
as if they were driving through it. We create neighborhood tours
with 20 to 30 photos of homes and views looking down the streets. A
successful homebuyer lead generator website utilizes these elements.
Include within
your branding (promises) offers to preview homes and provide more
photos and details. The more service that you promise the more your
site visitors will respond by providing their information and
contacting you.
Real Estate
Leads Home Buyer
Lead Generation
