Internet Marketing for Real Estate Professionals, realtor web sites, web design, search engine positioning, lead generation

Real Estate
Realtor
Web Marketing
Web Sites

GAW Associates, Inc

Internet Marketing for Real Estate Professionals
Since 1998

Web Sites Search Engine Placement Lead Generation

Successful Real Estate Internet Marketing

To achieve success on the Internet one must attract visitor traffic, generate home buyer leads and successfully service those leads. We have clients who are accomplishing this with a one page website. This site attracts targeted visitors and generates more than 50 leads each month. The Realtors have been coached in the way to successfully convert these leads in to prospects and subsequently, sales.

The typical real estate website utilizes a traditional real estate marketing concept that puts the Realtor or brokerage up front in the home buyers’ face. For as long as this author can remember real estate advertising has utilized branded ads in promoting activity for individual Realtors and real estate offices. One has to stop and think about the difference between the Internet today and the real estate world of ten years ago.

Historically, homebuyers responded to newspaper or magazine ads promoting a home for sale. Other advertising included the Yellow Pages where a buyer would contact a real estate office or individual Realtor. Some home buyers would drive neighborhoods looking for “For Sale” signs and call the number on the signs. Almost all of these buyers where in the “buying” mode, ready to buy. In order for this buyer to get information about homes for sale he had to contact a Realtor and talk with him. This buyer could not access the multiple listing books of the time.

Today, a buyer can go on the Internet and get access to a wealth of information. With a very large number of people relocating to distant cities they go on line to gather information about a city that they are considering a move to. They also seek a link to the MLS in that city so that they can see listings on the type of home they want to buy. These buyers do not want to talk to a Realtor. They are not ready to buy. They seek Internet sources for the information they want and they do not want to place themselves in a position where they will be harassed by a salesperson.

Website designs that utilize the traditional real estate advertising philosophy place the Realtor or brokerage up front on the pages of the website. Many sites go to great lengths to “sell” the services of the Realtor or brokerage. This turns off the Internet buyer who does not want to talk to a Realtor. The homebuyer avoids giving his information to this Realtor or brokerage. It is the website that communicates the message “we will not contact you unless you request information” that compels the buyer to provide his home search criteria and contact information with the understanding that the Realtor will not pester him.

Our marketing concept employs this marketing strategy to an extent that it creates highly effective websites that cause 10% to 15% of the website visitors to provide their home search criteria and contact information. Home buyer response to this concept has been extraordinary with many complementing the Realtor for the way he offers his service. We have applied this philosophy to each element of our Internet marketing campaigns and achieved an incredible level of productivity.

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