| We have
developed a very efficient system for managing the lead
generator marketing programs. This includes the search
engine advertising to attract homebuyers as well as
achieving the highest possible conversion rates. All you have to do is subscribe the buyers into the
system and follow up on home buyer activity. Our program
management service is included in your monthly fee.
Managing
Your Marketing Program
The Program Management Module
The
Lead Generator Manual
The Lead
Generator program includes a manual for each client.
This marketing program is unique and utilizes tactics
that are designed to specifically address the behavior
of the Internet Homebuyer. This manual includes a
complete explanation of the concept and the tactics. It
details the experiences that our early Lead Generator
clients have had and describes how they have achieved
their success with this new concept. There is also a
library of e-mails that we have found to be successful
in developing the early communications with buyers.
The
Reports
Each client has
a Client Reports page that contains links to the
website, to reports, visitor counters, the IDX system
and to a back up file on leads. We create reports on the
performance of the Pay Per Click system and on the
keyword phrases utilized.
Minimizing Your Visitor Traffic Costs
In managing
your lead generator program GAW Associates provides
services that include a constant monitoring of your
search engine placement a goal of producing a maximum
lead volume while also minimizing the lead and visitor
traffic cost.
Lowering the Cost of Leads
We are also
constantly seeking to improve the conversion rate
between visitor traffic and leads. As we refine your
advertising we are able to increase this rate and
thereby reduce the per lead cost.
Training and Coaching
The set up fee
includes two training sessions to familiarize you with
the administration and management of the program. During
these sessions we generally include some discussion on
responding to inquiries and how to develop
communications with the buyers. We provide telephone and
e-mail support but in situations where a Realtor needs
serious support we offer a fee based coaching service.
Sales
of More Than Fifteen Million Annually
For the past
ten years we have assisted Realtors in achieving
success on the Internet. Many of our clients have
achieved annual sales of more than five million dollars
from the Net and our top producers have exceeded 20
million in annual sales.
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