| Since 1998 we
have provided Internet Marketing services to Realtors
across the country. We have worked with clients in 39
states. Today, many of our first clients from 1998
are still with us. Most of our clients utilize our
services for a period of three to five years. We have
helped some clients develop their own expertise in
Internet Marketing while others have retired or left the
business for other reasons. Our clients are our best
salespeople and through referrals have been the source
of a majority of our new clients.
Unlike most companies
or independent web designers, we have always provided a
complete package for Internet marketing. This includes
website development, search engine optimization, lead
generation and coaching. We have always collaborated
with each of our clients as we developed and refined
their marketing. In this way we have progressively
improved the results our clients experienced from the
Internet. By refining the content of their websites and
selectively targeting their marketing for more upscale
buyers we have increased our Realtors' average
transaction values by 30% to 45%.
The
Lead Generator Marketing Concept
This new
concept was developed early in 2006 in collaboration
with several of our top producing Realtors. To a very
great extent it is based upon their successful
marketing and selling philosophy and practices. Each of
these Realtors has achieved annual transaction volumes
in the 15 to 20 million dollar range.
Concept Testing and Validation
The first Lead
Generator Program was launched May 2, 2006 and we have
subsequently developed and activated 46 other programs
across the country. They have all produced similar
outstanding results regardless of the market location.
The testing has included various levels of visitor
traffic and has also involved the conversion of existing
"traditional" websites. The results have exceed all our
original expectations. Today we continue to refine the
various elements of the program.
References
Each of the
Realtors utilizing a Lead Generator has expressed a
willingness to talk with other Realtors who are
interested in the program. We can therefore provide
several Realtor references who will tell you
about their experience. We rotate the reference list so
that our Realtors are not burdened with constant calls. |
